Digital marketing is undergoing a paradigm shift as emerging technologies such as Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) redefine how brands interact with consumers. These technologies enable a blend of personalization, interactivity, and immersion, revolutionizing customer engagement. AI streamlines predictive analytics and content customization, while AR and VR bring products closer to consumers through virtual experiences that enhance decision-making confidence. This review explores the pivotal roles of these technologies in digital marketing, their impact on consumer behavior, and the challenges of ethical implementation, offering a roadmap for navigating the evolving landscape of digital marketing.