Title: THE EFFECTIVENESS OF ALMARAI COMPANY CREATIVE MARKETING METHODS TO ACHIEVE CUSTOMER SATISFACTION, KINGDOM OF SAUDI ARABIA
Authors: Somaia Osman M. Abdelgadir
Abstract:

Almarai Company is a Saudi multinational dairy company specializes in food, beverage manufacturing and distribution. To attain consumer satisfaction the Company developed and introduced different creative marketing methods/policies to achieve customer satisfaction. This study was conducted to evaluate the effectiveness of the Company creative marketing methods and procedures and their impact to achieving customers’ satisfaction. The questionnaire used to collect primary data from 98 respondents, selected purposively in Riyadh the capital city of the Kingdom of Saudi Arabia. The secondary data obtained from the relevant sources. The study findings revealed significant relationship between the (four) marketing methods adopted by the Company (product development, price, and product distribution and promotion policies); and customer satisfaction. The study recommended inter alia conducting ongoing field studies and surveys to identify the interests and desires of the company’s customers, to be satisfied in a sustainable manner.

Keywords: Effectiveness marketing, creative methods, customer satisfaction.
DOI: https://doi.org/10.61646/IJCRAS.vol.4.issue2.115
Date of Publication: 20-02-2025
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Published Volume and Issue: Volume 4 Issue 2 March-April 2025