Author: Ihsan Ullah

Abstract: The Prime building of public halls located in the center of the capital is owned by State. The government not only invested huge capital but also paid the cost of maintenance and renovation but is not commercially active nor rewarding full-swing revenue. Despite having the potential to generate revenue. And these Public halls are underutilized. These main halls namely Jinnah convention center, Sir Syed halls, and the Pakistan National arts council. The study used primary data, which was collected via Interviews from three public halls in Islamabad. all these halls are located in the prime location of the capital. All these halls should be commercially available for the public, the government reduced the cost per event and is available for the public and need proper marketing, and there should be a reasonable cost for booking; this will lead to increased numbers of events so that it can generate good revenue.   

Keywords: Dead capital, Public Halls, Public Land