Authors: Rageene Vera D. Dueñas

Abstract: This study examines the media literacy level and learning behavior of public school elementary pupils. Nowadays, anyone with access to the internet may create mediated messages, enable people to influence society, and disseminate false information. Hence, this quantitative descriptive study ascertains pupils’ level of media literacy, measures pupils’ extent of manifestation of learning behavior, correlates pupils’ media literacy and learning behavior, and suggests activities to enhance pupils’ learning behavior through media literacy. Results showed that the majority of the respondents are highly literate in analyzing and moderately literate in evaluating and communicating. Responsibility, perseverance, and collaboration are highly manifested, while initiative is moderately manifested by the pupils. The pupils’ level of media literacy is significantly related to their learning behavior. Multimedia projects, fact-checking, media literacy games, media literacy debates, creating short video or audio clips, group discussions, and podcasts are the suggested activities for sustaining pupils’ learning behavior through media literacy. Teachers may integrate media literacy as part of their teaching strategy to foster the development of lifelong skills such as analyzing, evaluating, and communicating. Teachers, parents, guardians, and other peers may direct pupils to learn and incorporate media to build key abilities for gaining knowledge and avoiding harmful content. Future researchers may conduct a follow-up study, taking into consideration other variables and concerns.

Keywords: Media literacy, Learning behavior, Elementary Pupils, Quantitative research