Title: INNOVATIVE PATHWAYS TO PROFITABILITY: A COMPREHENSIVE ANALYSIS OF VALUE ADDITION AND RESOURCE RECOVERY IN PERI-URBAN POULTRY FARMING
Authors: Ahamada Zziwa, David Matsapwe, Robert Kambugu Kyeyune, Simon Savio Kizito and Rebecca Mukebezi
Abstract: The primary objective of this study was to uncover innovative approaches to enhance the resilience and profitability of peri-urban smallholder poultry farmers in Wakiso District, Uganda. Data collection employed a mixed-methods approach, combining a comprehensive desk review, on-site field visits, baseline surveys, enlightening focus group discussions, and illuminating key informant interviews. A total of 180 poultry farmers participated in the survey, providing valuable insights into the challenges experienced throughout the poultry production value chain and the coping strategies employed. Upon conducting a thorough gap analysis, the study applied principles from agricultural processing engineering alongside indigenous technical knowledge to suggest resourceful value addition and resource recovery innovations. This examination unveiled capacity and knowledge gaps within the poultry sector that are impeding both productivity and profitability. The study’s recommendations emphasize a strategic shift for poultry farmers toward the production of processed poultry items. These include liquid eggs, minced chicken meat, and egg powder, which not only prolong shelf life but also enhance the value of their products. Furthermore, the study underscores the importance of embracing contemporary virtual marketing strategies such as WhatsApp, YouTube, and Facebook to expand market reach. An additional highlight is the potential for converting poultry waste into valuable resources, such as edible products, animal feeds, and bio-energy, thereby unlocking new marketing opportunities
Keywords:  Poultry, value addition, innovations, profitability, resource recovery
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