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Title: ASSESSING STAKEHOLDER PRESSURE AND ORGANIZATIONAL CULTURE ON SOCIAL ACCOUNTING IN SHAPING THE REPUTATION OF TANGERANG REGENCY CHEMICAL SECTOR ENTERPRISES

Author: Anna Sofia Atichasari and Septantri Shinta Wulandari

Abstract: This study looks into the relationship between social accounting and the reputation of Tangerang Regency’s Chemical Sector Enterprises. Social accounting practices, which include measuring and reporting social and environmental implications, are critical in defining an organization’s reputation. The research examines how stakeholder pressure and organizational culture affect the adoption and implementation of social accounting practices in the chemical industry. Surveys and data analysis are used in the research technique to analyze the impact of social accounting on reputation. According to the findings, effective social accounting procedures improve openness, trust, ethical behaviors, stakeholder participation, and long-term sustainability. These methods set Chemical Sector Enterprises apart, resulting in a positive reputation and a competitive edge. The research focuses on the implications of social accounting on organizational reputation and makes recommendations for future research and practice. Overall, the study emphasizes the relevance of social accounting in establishing a positive reputation for Tangerang Regency Chemical Sector Enterprises, thereby contributing to their long-term success and sustainability.

Keywords: Stakeholder pressure, organizational culture, social accounting, enterprises reputation

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