PT. Unilever Indonesia Tbk is a company engaged in manufacturing, marketing and distributing consumer goods including soap, detergent, margarine, food and milk-based products. This research aims to determine the role of liquid power and profits in stock prices for the 2013-2022 period. A descriptive research method with a quantitative approach that will explain the relationship between independent and dependent. The data analysis used is descriptive tests, classical assumption tests, multiple linear regression tests, hypothesis tests and coefficient of determination tests using SPSS software. Using the t-test (partial), CR value t_count < t_table (|-4.39|) < 2.446) significance 0.674 > 0.05, then H01 is accepted and Ha1 is rejected, meaning that partially CR does not affect share prices. ROA value t_count < t_table (9.45 < 2.446), significance 0.376 > 0.05, then H02 is accepted and Ha2 is rejected, meaning that ROA does not affect share prices. Based on the results of the F test (simultaneous) CR, and ROA on Share Prices, the value F_count < F_table (0.523 < 4.74) significance 0.614 > 0.05, then H0 is accepted and Ha is rejected, meaning that simultaneously CR and ROA are not influence on share prices.